Lacey Blair

Brand Manager / Sr. Graphic Designer based in Austin, TX

Creative designer with a love for all things clever and conceptual

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Phone 806.252.3272

Address Denver, CO

Lover of all things artistic, fun, witty, and conceptual. I love that moment when I come across a design piece that's not only visually appealing—but literally stops me in my tracks, especially with humor.

13 years ago, I started my career as a professional Graphic Designer. I've worked extremely hard to get where I am today, and I'm fortunate to have worked for some seriously awesome companies along the way. I just relocated to the Austin, TX area and freelancing full-time.

Thanks for looking at my bio and portfolio! Feel free to reach out with any questions or freelance inquiries.

Take care!


Case Logic
Goodwill Denver
Sports Authority
Earth Balance
Smart Balance
Allen Hunting & Fishing
Boulder Brands
YMCA Glendale


Adobe CC 2017
Email Blasts and HTML
Art Direction
Brand Management
Photo Propping/Styling
3D Rendering
Retail Marketing Materials
Tradeshow Graphics/Materials
Dieline Creation
Powerpoint Templates
Minor Video Editing


Goodwill Industries of Denver

Brand Manager

Denver, CO · 07/15 – Present

Management of Goodwill branding materials for all Denver metro • Management of Lead Graphic Designer • Website rebranding • Email blasts • Social media and web creative • Annual reports • Retail store design materials • Event and seasonal campaign design • Design and direction for TV spots • Illustration • Brand guidelines • Presentation of creative designs to Marketing and Executive team • Brainstorm sessions and team collaboration

Boulder Brands

Senior Design Consultant

Boulder, CO · 03/14 – 07/15

Packaging design and updates for Smart Balance, Earth Balance, Level Life, and Boulder Brands corporate materials • Presented design concepts for new and updated products • Attended press checks for quality control • Worked with Regulatory team to ensure proper packaging labeling • 3D product and packaging renderings • Social media creative • Print and Digital ads • Coupons • Sellsheets • Flyers • Various Marketing collateral as needed

Sports Authority

Packaging & Branding Designer

Denver, CO · 10/13 – 03/14

Packaging design and development for SA private-label branded products • Design Presentations • Coordinated with QA, Legal Team, and Category Mgmt to ensure proper labeling for each product • Problem-solved with team to find unique and cost-effective solutions for packaging • Innovative design and industry trend research

Allen Company

Senior Graphic Designer

Broomfield, CO · 01/12 – 03/14

Packaging design and re-branding for Allen • Licensed packaging design for Remington, Winchester, RealTree, Mossy Oak, Ruger, Airsoft Battle, Patio Protectors, and Backyard Grill • Ad graphics for trade publications • Web banners • Brand Identity and Logo design • Packaging mockups for buyer meetings • Studio and lifestyle photo shoots • Management of outside freelancers, vendors, printers, and illustrators • Translation service mgmt • Training and mentorship of junior designer

THULE / Case Logic

Packaging & Graphic Designer

Niwot, CO · 04/07 – 12/11

Brand consistency through all packaging and marketing materials • Proprietary packaging creation and development • Art direction of photo shoots for various products • Creative brainstorming and collaboration • Image retouching • Logos • Brochures • Sales Kit creation • Translation service mgmt • YouTube video storyboarding direction • Tradeshow graphics

Navajo Manufacturing

Graphic Designer

Denver, CO · 09/06 – 04/07

Multiple design projects for major brands including: Pennzoil, Pillsbury, Cutex, Brut, Walmart eyewear, Old Spice, etc. • Preparation of all design files to Chinese manufacturers and local printers • Sales materials • Product display designs • Tradeshow graphic • Catalog design • In-house photography • Production mockups

Print Appeal

Graphic Designer

Dallas, TX · 11/03 – 06/06

Management of daily production by setting type and adjusting artwork for metal plates • Product photography for catalogs and brochures • Corporate branding • Management of large-format printing • Excellent customer service and attitude • Working knowledge of current design programs • Eagerness to stay updated in current design trends and programs


Art Institute of Dallas

Associate of Applied Arts

Dallas, TX · 07/01 – 09/03


2016 Summit Level 1st Place, American Marketing Association