Download Resume
Full name

Lacey Blair

Title

Sr. Graphic Designer

Location

Austin, TX

Blurb

Let me help you with your next design project!

Biography

Passionate Graphic Designer who embraces Conceptual Design, Project & Product Strategy, Brand Consistency, and who always designs with the "The Big Picture" in mind.

Experience

SR. GRAPHIC DESIGNER

AQUASANA

Austin, TX · 10/18 – Present

Packaging design and production for retail, direct-to-consumer, partner channels, and wholesale distributers • Email and Digital campaign design • Social media and web creative • Brand Identity • Website re-branding • Corporate material design • Design Concept Presentations • Packaging Strategy • Guideline Creation • Mgmt of External Vendors, Contractors & Translation Services

FULL-TIME FREELANCER

Self-employed

Austin, TX · 05/17 – Present

Continued working for Goodwill Denver as a freelance contractor • On-going freelance design work includes: El Buen Family Services • Netspend • Leading Age Colorado • Boppy • Parry’s Pizza CO • Acme Made • Bravarro • OrganiCare

BRAND MANAGER

GOODWILL DENVER

Denver, CO · 07/15 – 05/17

Management of Goodwill branding materials for all Denver metro • Management of Lead Graphic Designer • Website rebranding • Email blasts • Social media and web creative • Annual reports • Retail store design materials • Event and seasonal campaign design • Design and direction for TV spots • Illustration • Brand guidelines • Presentation of creative designs to Marketing and Executive team • Brainstorm sessions and team collaboration

SENIOR DESIGN CONSULTANT

BOULDER BRANDS

Boulder, CO · 03/14 – 07/15

Packaging design and updates for Smart Balance, Earth Balance, Level Life, and Boulder Brands corporate materials • Presented design concepts for new and updated products • Attended press checks for quality control • Worked with Regulatory team to ensure proper packaging labeling • 3D product and packaging renderings • Social media creative • Print and Digital ads • Coupons • Sellsheets • Flyers • Various Marketing collateral as needed

PACKAGING & BRANDING DESIGNER

SPORTS AUTHORITY

Denver, CO · 10/13 – 03/14

Packaging design and development for SA private-label branded products • Design Presentations • Coordinated with QA, Legal Team, and Category Mgmt to ensure proper labeling for each product • Problem-solved with team to find unique and cost-effective solutions for packaging • Innovative design and industry trend research

SENIOR GRAPHIC DESIGNER

ALLEN COMPANY

Broomfield, CO · 01/12 – 03/14

Packaging design and re-branding for Allen • Licensed packaging design for Remington, Winchester, RealTree, Mossy Oak, Ruger, Airsoft Battle, Patio Protectors, and Backyard Grill • Ad graphics for trade publications • Web banners • Brand Identity and Logo design • Packaging mockups for buyer meetings • Studio and lifestyle photo shoots • Management of outside freelancers, vendors, printers, and illustrators • Translation service mgmt • Training and mentorship of junior designer

PACKAGING & GRAPHIC DESIGNER

THULE & CASE LOGIC

Niwot, CO · 04/07 – 12/11

Brand consistency through all packaging and marketing materials • Proprietary packaging creation and development • Art direction of photo shoots for various products • Creative brainstorming and collaboration • Image retouching • Logos • Brochures • Sales Kit creation • Translation service mgmt • YouTube video storyboarding direction • Tradeshow graphics

GRAPHIC PACKAGING DESIGNER

NAVAJO INC

Denver, CO · 09/06 – 04/07

Multiple design projects for major brands including: Pennzoil, Pillsbury, Cutex, Brut, Walmart eyewear, Old Spice, etc. • Preparation of all design files to Chinese manufacturers and local printers • Sales materials • Product display designs • Tradeshow graphic • Catalog design • In-house photography • Production mockups

GRAPHIC DESIGNER

PRINT APPEAL

Dallas, TX · 11/03 – 06/06

Management of daily production by setting type and adjusting artwork for metal plates • Product photography for catalogs and brochures • Corporate branding • Management of large-format printing • Customer service

Education

Associate of Applied Arts

Art Institute of Dallas

Dallas, TX · 07/01 – 09/03

Awards
2016 Summit Level 1st Place , American Marketing Association
Clients

Thule Case Logic Goodwill Denver El Buen Samaritano Netspend Leading Age Colorado Parry's Pizza Boppy Acme Made Bravarro OrganiCare

Skills

Packaging, Dieline Creation, Brand & Corporate Identity, Email Blasts and HTML, Digital Marketing Design, Art Direction, Retail Marketing Materials, Brand Management, Logos, Photography Direction, Photo Propping/Styling, 3D Rendering, Invitations, Tradeshow Graphics/Materials, Powerpoint Templates, Minor Video Editing, Motion Graphics